Facebook alone has over 1.4 billion users. That’s about one out of every five humans on the planet. Discounting very young children, people without access to the Internet, or people who live under totalitarian governments that restrict access to it – just about everyone who can be on Facebook is.
And hundreds of millions more are on Twitter, LinkedIn, Instagram, Pinterest, You Tube, Tumblr, Google Plus+, flickr, and other social media sites.
Governments also use social media. As do politicians running for office, individuals advocating for or against causes, public institutions, schools and universities, news organizations, and people looking for news.
Businesses large and small include social media as a key component in their overall marketing strategies. According to a 2015 study by one of the world’s largest tech companies, 64% of marketers see social media marketing as a critical enabler of products and services.
That’s because social media drives results. Social media lead conversion rates are 13% higher than average conversion rates and 61% of U.S. consumers have made a purchase based on a blog post.
In just a few years social media has changed the way humans around the world communicate, share ideas, run businesses, gather information, and view time and distance.
It can be said that because of social media time and distance no longer exist. With a few taps of your finger you can communicate with a friend thousands of miles and many time zones away. And anyone can now run a successful global business.
The success of any business is essentially based on getting the right message to the right audience. The use of social media makes that possible without the large costs associated with traditional marketing and advertising.
Here’s why: 72% of all Internet users are now active on social media.
And the numbers are strong across all age ranges.
89% of 18-29 year-old Internet users are active on social media.
72% of 30-49 year-old Internet users are active on social media.
60% of 50-60 year-old Internet users are active on social media.
43% of 65-year old and older Internet users are active on social media.
Thanks to social media millions of men and women are waiting to hear about your home-based business.