As the hours, days, months, and years go by we all keep getting older. We’re vaguely aware of it at 30, it becomes more apparent at 40, there’s no denying it at 50, and at 60 we have children that are no longer even young. And on it goes.
No one can stop the aging process. But everyone wants to lessen the signs of aging – how we look, how we feel, how we think about ourselves. We all want some sort of anti-aging solution. That’s the business where time is on your side.
For example, every day in America 8,000 baby boomers (the generation born between 1946 and 1964) reach the age of 65. Every day, 8,000 more Americans carry their Medicare cards, certifying they have reached that age.
But, unlike the way they remember their grandparents, they don’t want to look it, feel it, or even act it. That’s why they look for and buy anti-aging products from skin care to nutritional supplements. Even the recent major recession could not stop this business. Anti-aging products are traditionally resilient to economic downturns because consumers won’t give up the desire to look younger and healthier.
The anti-aging market is also growing younger as it is growing bigger. People realize that when they take better care of themselves in their 30s, 40s, and 50s, meaning both with physical health and appearance, they can more effectively hold back the appearance of aging in their 60s, 70s, and beyond.
The anti-aging market is also a global market. While most of us still think of the Americas and Europe as the world’s centers of fashion and beauty, the reality is changing. For example, the Asia Pacific region is becoming a major market for anti-aging products. This is due to increasing awareness of innovations in anti-aging and new products along with the growing disposable income in that part of the world.
The strength of the anti-aging market is being driven by four simultaneous trends. First, population growth is now being driven by more people living longer, and wanting to look and feel healthier as they age. Second, younger people are investing in products that help them improve their health and healthful appearance earlier in their lives. Third, globally more people have access to anti-aging products and the disposable income to purchase those products. And, finally to fill the demand for more and better anti-aging solutions, companies are investing in advanced research and delivering a new generation of anti-aging products.
Analysts estimate that the current market for these anti-aging products is already 300 billion dollars and could reach one trillion dollars by 2025.
Time is on the side of savvy business individuals who choose to pursue these opportunities now.